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As you may (or may not have seen) Channel 4 last night made history as it featured the UK’s first live Television advert during Come Dine With Me. The advert featured a number of sky divers spelling out Honda as they plummeted from 12,000 metres (40,000ft). The advert (below) lasted a couple of minutes, cost around £500,000, and attracted around 2.2million viewers. Due to the lower production costs as there are no post production proceedures go through, and the added attraction for the viewer that something could go wrong, (really why else are you watching!?) could this be the start of a new trend in the advertising world?